Business and app growth
What to measure on an app landing page
A landing page needs a small set of signals: where visitors arrive, which guide they read, and whether they continue to the product.
A clear sequence
- Confirm the page receives the expected traffic source.
- Compare entry pages and the next page visitors view.
- Watch for mobile layout or load problems.
- Use a single primary destination for the page.
- Review changes over a meaningful period before acting on a small fluctuation.
Analytics is most useful when each metric points to a product decision.