Business and app growth
A practical app marketing workflow for a solo developer
Marketing gets easier when each activity produces one reusable asset: a guide, a screenshot, a short demo, or a measured learning.
A clear sequence
- Choose one audience problem to explain this week.
- Publish a useful page that answers it directly.
- Link the page to the relevant product surface.
- Record the source and result of each visit or download.
- Keep the next experiment small enough to finish.
A steady loop of useful pages and measured learning is easier to maintain than a large campaign with no feedback.